I saw this VW Bug billboard y’day: “Jaded is overrated. Dare to be Happy” and right alongside was this lovely red Bug top down, looking what else but, happy!
This line suits Seattle’s rainy days so well, where people are perpetually lost in their Ipods and coffee jugs, moodily smiling half smiles and then hiding behind their NY Times: the world’s most liberal paper right at home in the world’s most liberal city.
i also feel more young people these days want to convey the impression that everything is beneath them, that nothing’s too cool and hence poor things have no choice but to be jaded. baloney!!!
we’ve got to bring “joy” back into vogue. life’s much fun-ner when you’re having fun and enjoying the ride, instead of feeling all ho-hum about it.
2 responses so far ↓
Yo // May 6, 2007 at 12:51 pm
TOO TRUE!
>we’ve got to bring “joy” back into vogue. life’s much fun-ner when you’re having fun and enjoying the ride, instead of feeling all ho-hum about it.
Marye // May 23, 2007 at 6:21 pm
I wrote about this on our blog just recently too!
I love these ads.
I too think we have to bring more joy to advertising and to our lives in general.
I saw these ads in DC when I was there and it was so refreshing given the insane scandals and sad poilitics that have occupied our country to see these refreshing ads up on the walls of buildings
YEAH!